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Shopping for clothes used to be so simple. You would stroll into a shop, pick up a few items, try them on in a changing room and then take them to the till if they looked alright on. Now some chains are doing things a little differently.
Its employee dress code — which previously prohibited headwear, but has allowed for hijabs since — is likely the least of its problems. The retailer, along with a host of other clothing companies catering to the coveted under set, is struggling to survive. A seismic shift can be witnessed at malls across the country.
Hollister Co. Lauren: Dude, i just spent dollars in Hollister today. Grace: what? Lauren: have you not been into that store?
If you visit the main Hollister clothing site or one of their retail stores, you may be disappointed to learn that Hollister kids' clothing isn't one of the clothing categories. Actually, no, they don't. However, if your kids are grade school age or taller than average, you might be able to buy them some of the clothing made for the teen set.
Hollister Co. The concept was originally designed to attract consumers aged 14—18, at a lower price point than the parent brand  through its Southern California -inspired image and casual wear. It's more about the lifestyle and inspiration, rather than the actual activity.
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With change comes opportunity, yet brands are failing to capitalise on potential gain due to poor store experience. Picture the scene. Their mission? You either want to be a Hollister boy, or date one.
Its core growth engine, the California-inspired brand Hollister, also lost its momentum. However, Piper Jaffray's latest "Taking Stock with Teens" survey, which polled 9, teens about their favorite brands, revealed flickers of hope for Hollister. That slow and steady growth indicates that Abercrombie's attempts to reboot Hollister for a new teen market are paying off.
Piper Jaffray is back with its semiannual survey of teen spending habits, and the results show that teens still can't get enough of athletic wear. The survey targeted 9, teens across the United States, with an average age of Athletic wear label Champion made its way into the top 10 rankings for the first time ever, according to Piper Jaffray.